Field notes on AI ads.
Original research, opinions, and tactics on AI in paid advertising — from the team building AdControlCenter.
Running Paid Ads Across Google, Meta, Reddit, and TikTok as a Solo Founder
A 90-minute weekly routine for running multi-channel paid ads alone, without an agency, without burning out, and without lighting your budget on fire.
Google PMax: What You Can Actually Control (And What You Can't)
PMax hands Google the wheel — here's the exact list of levers you still own, and how to use them before the algorithm makes decisions you can't reverse.
Meta Ads Structure in 2025: CBO vs ABO, Ad Sets, and Creative Count
Most Meta campaigns fail not because of bad creative but because of broken structure — here's the exact framework we use and why consolidation almost always wins.
Hands-on: building a logo overlay system that doesn't look fake
Most AI-placed logos look pasted on because they ignore what's already in the image — here's the two-step vision pipeline we built to fix that.
What ChatGPT gets wrong about Google Ads (with examples)
ChatGPT gives confident Google Ads advice that was accurate two years ago — here are the four mistakes that will cost you real money.
How Small Ad Teams Can Scale Creative Output Without Burning Out
A two-person ad team can outproduce a content factory — if they stop trying to match volume and start engineering a smarter creative system.
Why Meta's AI Hijacks Your Budget (And How to Fight Back)
Meta's algorithm is funneling entire campaign budgets into a single ad, making unsanctioned AI edits to your creative, and leaving proven winners at zero spend — here's the exact structural fix.
Reddit Ads: Honest ROI Breakdown After Testing $1,000+ in Spend
Two founders spent over $1,000 each on Reddit Ads and hit the same wall—here's what the data actually showed about CPCs, targeting, and where the platform is genuinely worth it.
Meta Ad Account Disabled or Banned? Here's Your Recovery Playbook
Meta bans, payment flags, and broken review loops are killing ad accounts daily — here's the exact sequence to diagnose, appeal, and get back to spending.
Meta Ads Billing Headaches: Cash Flow, Invoices, and EU Accounting
Meta's shift to monthly invoicing and its opaque EU VAT handling are quietly compressing agency margins and giving EU founders an accounting nightmare — here's what's actually happening and how to fight back.
PMax Demystified: Asset Groups, Bidding, and What You Can Control
PMax isn't a black box you accept — it's a system with real levers, and most advertisers are pulling the wrong ones.
Google Ads Bidding and Campaign Structure: What Actually Works
Most Google Ads accounts are structured around Google's preferences, not yours—here's how to rebuild around signal quality and budget control.
Why Google Ads Data Is Confusing—and How to Get Real Answers
Google Ads gives you more data than almost any ad platform—and somehow makes it harder than ever to get a straight answer.